Having a website is a very important business decision. Let us see the qualities of websites that you must consider before developing a new website. A website can make or break your business. Having a great website is very important today. This helps your business to stand out from the rest of the competition.
These days there are multiple ways to design or develop a website. You can code your own website or use content management systems like WordPress, Wix or Squarespace to design a website. But, you still must know the important aspects to improve user-friendliness, engagement and conversions through your website. Below let’s check out the 10 qualities that you must follow to make your website great.
Top 10 List of great qualities of a website
1. User Friendly Design
Obviously, the final target is to help users make a decision on a website. But user navigation is very important for web design. Having well-crafted menu items with proper navigation links can help your users seamlessly access the required page.
Proper navigation should be set up in the top header and footer of a website this helps users to flow from one page to another without scrolling an entire page to click a menu item. A simple scroll to the top button can enhance the user experience overall.
Don’t just clutter the menu with all the links. Instead, use a hierarchy and place the main link in the menu and less important links in the submenu.
2. Mobile and Tablet Responsiveness
In the current scenario, mobile is the primary device users prefer to access the website. Having a responsive web design that can change based on the screen resolution is very important.
Having a website optimized for mobile and tablet devices can improve the overall quality of a website. Guess what optimizing a website for mobile not only helps the users but also improves your SEO quality by ranking better on mobile searches.
3. Fast Loading
Nobody loves to wait. Having a website that loads faster gives you a competitive advantage by ranking better on search results. Having well-optimized pages can help improve the loading speed of a website.
Having a website built by a web designer or a web design company can help your website load faster as it uses less JavaScript. The next important part is to choose the right hosting partner for better server response time. Make sure your hosting company can handle the user traffic. If not select the right hosting plan to handle the user traffic.
Optimize the images and make sure the images are in proper dimensions this reduces the load on the server. Use caching services to load webpages faster.
Using Cloudflare like services can help filter out the bot traffic which can free up server space and resources thus improving the overall speed of your website.
4. Search Engine Optimization
SEO helps your website to reach more users through search engines like Google and Bing. Having a proper title, description, alt tags, headings and subheadings helps the user grasp the content more effectively. Always have a well-optimized URL without any symbols that have no function.
Make sure there are proper internal links to other pages on the website that you think are important. Internal Linking is very important to help users find the right services or products that may be useful.
5. Compelling Content
Having a unique and compelling content can improve the user engagement. This helps users gain clear information about the products or services that you sell and improves user conversion.
In the era of artificial intelligence, the content written by humans is now more valuable than ever. Use proper images, videos and infographics wherever it is possible to improve the engagement and help the user to understand the webpage better.
In a blog-like website regularly updating the content helps the user with fresh content by providing the updated information.
6. Clear Call to action
What good is a website without any interaction or a call to action? Having a button is the right place for the users to take action is very crucial. Having signup, contact now, and Learn more buttons gives users an option for interaction.
If you have a business that relies solely on WhatsApp communication then you can use the WhatsApp button on the website to initiate a conversation.
7. Security and Hosting
Having a proper SSL certificate for your website not only improves your SEO ranking but also gives a sense of safety and trust to your users. It helps secure transactions on your website. In the current scenario, all types of websites including business and e-commerce websites should have a SSL certificate.
Choosing the right hosting partner based on your needs can improve the loading speed of your website and you must always ensure that your hosting plan can handle the number of users your website receives. Choose the right hosting partner with very minimal downtime. Having a regular backup is very important in case as major changes can cause websites to breakdown.
8. Professional Aesthetics
While designing a website it is important to maintain consistent branding across all the pages. Choose the right colour strategy before you design. Once the designing has started make sure you use the selected colors wisely across the website. Have a clean typography and make sure the heading are in different sizes to help users recognise the important contents better.
One of the important qualities of a website is to have a clean and simple design to help users engage better. Avoid clutters as they can spoil the entire design of the website.
9. Social Media Integration
Integrate your social media accounts to your website to help users follow you on the social media platforms. This also builds credibility for your business and improves your following on social media platforms.
In case you have a blog provide a social media share button to distribute your content across the social media channels.
10. Analytics and Form Integration
Use Google Analytics and Microsoft Clarity to understand how users interact with your website. Make changes based on these reports to improve your user experience.
Add forms like contact forms and feedback forms to receive the message from users. Apart from these, you can conduct surveys on your website for your products or services.
Following the 10 qualities of a website can help you get more value out of your website.